About Me
Design isn’t just a career; it is a calling and the lens through which I see the world. This passion gives my work its purpose: to make the world a better place one thoughtful pixel at a time.
The origin story
I was born in Minsk, the capital of Belarus. In my early teens, my family immigrated to Brooklyn, NY in search of a better life. We did not yet speak English, but we learned fast.
Half way through college, where I majored in Computer Science, I fell in love with the Web and decided that I wanted to design and build websites. I learned Photoshop, HTML, CSS on my own and by the end of my Junior year had a full time job at a prominent design agency in New York City. I had found my calling.
After I completed my Master’s degree in Interaction Design and Information Architecture and moved to Silicon Valley, my career took off and I never looked back. I LOVE what I do.
The origin story
I was born in Minsk, the capital of Belarus. In my early teens, my family immigrated to Brooklyn, NY in search of a better life. We did not yet speak English, but we learned fast.
Half way through college, where I majored in Computer Science, I fell in love with the Web and decided that I wanted to design and build websites. I learned Photoshop, HTML, CSS on my own and by the end of my Junior year had a full time job at a prominent design agency in New York City. I had found my calling.
After I completed my Master’s degree in Interaction Design and Information Architecture and moved to Silicon Valley, my career took off and I never looked back. I LOVE what I do.
Why I do what I do
In the early days of my career, Don Norman’s "Design of Everyday Things" armed my passion for Design with a lens through which I now view the world — the lens of Experience Design. There is an intrinsic drive to improve what exists and create what doesn’t.
I believe that anything worth doing is worth doing well. That’s why I sweat the details and insist on craftsmanship in Design. It’s why I value and seek out close collaboration with others. Because two brains is better than one.
I believe in taking care of people — family, friends, customers and employees. When you think of people, when you make them feel heard, when you help them solve their problems… they take care of you. I found fewer things more rewarding than encouraging and helping people be their very best.
Why I do what I do
In the early days of my career, Don Norman’s "Design of Everyday Things" armed my passion for Design with a lens through which I now view the world — the lens of Experience Design. There is an intrinsic drive to improve what exists and create what doesn’t.
I believe that anything worth doing is worth doing well. That’s why I sweat the details and insist on craftsmanship in Design. It’s why I value and seek out close collaboration with others. Because two brains is better than one.
I believe in taking care of people — family, friends, customers and employees. When you think of people, when you make them feel heard, when you help them solve their problems… they take care of you. I found fewer things more rewarding than encouraging and helping people be their very best.
How I do it
Work experience
Head of User Experience
Lakeview Loan Servicing, LLC
Jan 2023 - Dec 2025
Head of User Experience
Lakeview Loan Servicing, LLC
Jan 2023 - Dec 2025
Head of User Experience
Lakeview Loan Servicing, LLC
Jan 2023 - Dec 2025
Director of Product Design
Pacaso
Jun 2021 - Oct 2022
Director of Product Design
Pacaso
Jun 2021 - Oct 2022
Director of Product Design
Pacaso
Jun 2021 - Oct 2022
Sr. User Experience Designer
Amazon, Prime Video
May 2019 - Jun 2021
Sr. User Experience Designer
Amazon, Prime Video
May 2019 - Jun 2021
Sr. User Experience Designer
Amazon, Prime Video
May 2019 - Jun 2021
Sr. User Experience Designer
SAP Concur
Oct 2014 - May 2019
Sr. User Experience Designer
SAP Concur
Oct 2014 - May 2019
Sr. User Experience Designer
SAP Concur
Oct 2014 - May 2019
Sr. Interaction Designer
Microsoft Xbox
Nov 2012 - Sep 2014
Sr. Interaction Designer
Microsoft Xbox
Nov 2012 - Sep 2014
Sr. Interaction Designer
Microsoft Xbox
Nov 2012 - Sep 2014
User Experience Designer
TiVo
Sep 2008 - Oct 2012
User Experience Designer
TiVo
Sep 2008 - Oct 2012
User Experience Designer
TiVo
Sep 2008 - Oct 2012
Education
Masters of Science, Interaction Design & Information Architecture
University of Baltimore
Masters of Science, Interaction Design & Information Architecture
University of Baltimore
Masters of Science, Interaction Design & Information Architecture
University of Baltimore
Bachelor of Science, Computer Science
New York Institute of Technology
Bachelor of Science, Computer Science
New York Institute of Technology
Bachelor of Science, Computer Science
New York Institute of Technology
What my co-workers say
Gustavo Melo
SVP, Head of Product
"Alex was my first UX hire at Lakeview/Fastlane, and he set the standard for what I wanted the function to be. He built an effective team while also operating hands-on at a principal level, consistently producing high-quality work while cutting through noise to focus the team on what actually mattered. What I valued most was his maturity — Alex would push back hard when he saw a better path, then commit fully to the decision once it was made, whether it went his way or not. That combination of craft, collaboration, and level-headedness earned my trust that he could lead UX for the organization, and made him someone the entire product and engineering org trusted and wanted to work with."
Rocío Romero Goldar
User Experience Researcher
"I had the pleasure of working with Alex as Head of UX for several years, and still it was a great experience. He combines deep UX knowledge with an exceptional eye for UI design and detail, consistently elevating the quality of our work and the products we delivered. As a leader, he genuinely cares about his team. He actively listens to different perspectives and creates an environment where people feel heard, supported, and challenged in the right ways. His leadership style made collaboration easy and motivating..."
Grant Szalay
Design Systems
"Alex comes with the highest recommendation I could give. He's incredibly passionate about all things design, from pixel perfection to the teammates he manages. Alex is a mentor, a humble leader, and a deep thinker. At Pacaso, Alex built an incredible design team, drove UX to achieve amazingly successful business outcomes, and constantly raised the bar for the team. On a personal level, Alex invests in his people. He has a heart, a head, and I'd be tremendously grateful to work with him again."
Doug Anderson
Chief Product Officer
"Alex is an amazingly talented design leader who taught me more about the Design practice than I had learned in my entire 20-year career. During his time at Pacaso, Alex established, grew, and managed a highly collaborative and effective design team. I have no doubt that Alex will raise the level of the next team he leads. Hopefully, our paths will cross again soon."
Dan Pinciotti
Sr. Director of Engineering
"Alex and I worked together in two different capacities during his time at Pacaso. First as ICs, and then later as people leader. Alex brought many strengths to the team: creativity, empathy, and a passion for user experience. One theme in particular shined through the entire time: adaptability. Alex is a fantastic collaborator and team player. As an individual contributor, he mastered the development process alongside engineering and other teams, building a great product along with strong relationships. As a manager, he worked together to optimize our respective team handover..."
Emily Cowen
VP of Product
"Alex has been essential to product design at Pacaso. His ability to navigate complex design challenges has improved our user experience across the board. From internal operations to owner- and guest-facing features, Alex is a passionate design advocate and detail-oriented leader who has left a lasting impact on our team."
What my co-workers say
Rocío Romero Goldar
User Experience Researcher
"I had the pleasure of working with Alex as Head of UX for several years, and still it was a great experience. He combines deep UX knowledge with an exceptional eye for UI design and detail, consistently elevating the quality of our work and the products we delivered. As a leader, he genuinely cares about his team. He actively listens to different perspectives and creates an environment where people feel heard, supported, and challenged in the right ways. His leadership style made collaboration easy and motivating..."
Grant Szalay
Design Systems
"Alex comes with the highest recommendation I could give. He's incredibly passionate about all things design, from pixel perfection to the teammates he manages. Alex is a mentor, a humble leader, and a deep thinker. At Pacaso, Alex built an incredible design team, drove UX to achieve amazingly successful business outcomes, and constantly raised the bar for the team. On a personal level, Alex invests in his people. He has a heart, a head, and I'd be tremendously grateful to work with him again."
Doug Anderson
Chief Product Officer
"Alex is an amazingly talented design leader who taught me more about the Design practice than I had learned in my entire 20-year career. During his time at Pacaso, Alex established, grew, and managed a highly collaborative and effective design team. I have no doubt that Alex will raise the level of the next team he leads. Hopefully, our paths will cross again soon."
Dan Pinciotti
Sr. Director of Engineering
"Alex and I worked together in two different capacities during his time at Pacaso. First as ICs, and then later as people leader. Alex brought many strengths to the team: creativity, empathy, and a passion for user experience. One theme in particular shined through the entire time: adaptability. Alex is a fantastic collaborator and team player. As an individual contributor, he mastered the development process alongside engineering and other teams, building a great product along with strong relationships. As a manager, he worked together to optimize our respective team handover..."
Emily Cowen
VP of Product
"Alex has been essential to product design at Pacaso. His ability to navigate complex design challenges has improved our user experience across the board. From internal operations to owner- and guest-facing features, Alex is a passionate design advocate and detail-oriented leader who has left a lasting impact on our team."
Rocío Romero Goldar
User Experience Researcher
"I had the pleasure of working with Alex as Head of UX for several years, and still it was a great experience. He combines deep UX knowledge with an exceptional eye for UI design and detail, consistently elevating the quality of our work and the products we delivered. As a leader, he genuinely cares about his team. He actively listens to different perspectives and creates an environment where people feel heard, supported, and challenged in the right ways. His leadership style made collaboration easy and motivating..."
Grant Szalay
Design Systems
"Alex comes with the highest recommendation I could give. He's incredibly passionate about all things design, from pixel perfection to the teammates he manages. Alex is a mentor, a humble leader, and a deep thinker. At Pacaso, Alex built an incredible design team, drove UX to achieve amazingly successful business outcomes, and constantly raised the bar for the team. On a personal level, Alex invests in his people. He has a heart, a head, and I'd be tremendously grateful to work with him again."
Doug Anderson
Chief Product Officer
"Alex is an amazingly talented design leader who taught me more about the Design practice than I had learned in my entire 20-year career. During his time at Pacaso, Alex established, grew, and managed a highly collaborative and effective design team. I have no doubt that Alex will raise the level of the next team he leads. Hopefully, our paths will cross again soon."
Dan Pinciotti
Sr. Director of Engineering
"Alex and I worked together in two different capacities during his time at Pacaso. First as ICs, and then later as people leader. Alex brought many strengths to the team: creativity, empathy, and a passion for user experience. One theme in particular shined through the entire time: adaptability. Alex is a fantastic collaborator and team player. As an individual contributor, he mastered the development process alongside engineering and other teams, building a great product along with strong relationships. As a manager, he worked together to optimize our respective team handover..."
Emily Cowen
VP of Product
"Alex has been essential to product design at Pacaso. His ability to navigate complex design challenges has improved our user experience across the board. From internal operations to owner- and guest-facing features, Alex is a passionate design advocate and detail-oriented leader who has left a lasting impact on our team."
Rocío Romero Goldar
User Experience Researcher
"I had the pleasure of working with Alex as Head of UX for several years, and still it was a great experience. He combines deep UX knowledge with an exceptional eye for UI design and detail, consistently elevating the quality of our work and the products we delivered. As a leader, he genuinely cares about his team. He actively listens to different perspectives and creates an environment where people feel heard, supported, and challenged in the right ways. His leadership style made collaboration easy and motivating..."
Grant Szalay
Design Systems
"Alex comes with the highest recommendation I could give. He's incredibly passionate about all things design, from pixel perfection to the teammates he manages. Alex is a mentor, a humble leader, and a deep thinker. At Pacaso, Alex built an incredible design team, drove UX to achieve amazingly successful business outcomes, and constantly raised the bar for the team. On a personal level, Alex invests in his people. He has a heart, a head, and I'd be tremendously grateful to work with him again."
Doug Anderson
Chief Product Officer
"Alex is an amazingly talented design leader who taught me more about the Design practice than I had learned in my entire 20-year career. During his time at Pacaso, Alex established, grew, and managed a highly collaborative and effective design team. I have no doubt that Alex will raise the level of the next team he leads. Hopefully, our paths will cross again soon."
Dan Pinciotti
Sr. Director of Engineering
"Alex and I worked together in two different capacities during his time at Pacaso. First as ICs, and then later as people leader. Alex brought many strengths to the team: creativity, empathy, and a passion for user experience. One theme in particular shined through the entire time: adaptability. Alex is a fantastic collaborator and team player. As an individual contributor, he mastered the development process alongside engineering and other teams, building a great product along with strong relationships. As a manager, he worked together to optimize our respective team handover..."
Emily Cowen
VP of Product
"Alex has been essential to product design at Pacaso. His ability to navigate complex design challenges has improved our user experience across the board. From internal operations to owner- and guest-facing features, Alex is a passionate design advocate and detail-oriented leader who has left a lasting impact on our team."
Rocío Romero Goldar
User Experience Researcher
"I had the pleasure of working with Alex as Head of UX for several years, and still it was a great experience. He combines deep UX knowledge with an exceptional eye for UI design and detail, consistently elevating the quality of our work and the products we delivered. As a leader, he genuinely cares about his team. He actively listens to different perspectives and creates an environment where people feel heard, supported, and challenged in the right ways. His leadership style made collaboration easy and motivating..."
Grant Szalay
Design Systems
"Alex comes with the highest recommendation I could give. He's incredibly passionate about all things design, from pixel perfection to the teammates he manages. Alex is a mentor, a humble leader, and a deep thinker. At Pacaso, Alex built an incredible design team, drove UX to achieve amazingly successful business outcomes, and constantly raised the bar for the team. On a personal level, Alex invests in his people. He has a heart, a head, and I'd be tremendously grateful to work with him again."
Doug Anderson
Chief Product Officer
"Alex is an amazingly talented design leader who taught me more about the Design practice than I had learned in my entire 20-year career. During his time at Pacaso, Alex established, grew, and managed a highly collaborative and effective design team. I have no doubt that Alex will raise the level of the next team he leads. Hopefully, our paths will cross again soon."
Dan Pinciotti
Sr. Director of Engineering
"Alex and I worked together in two different capacities during his time at Pacaso. First as ICs, and then later as people leader. Alex brought many strengths to the team: creativity, empathy, and a passion for user experience. One theme in particular shined through the entire time: adaptability. Alex is a fantastic collaborator and team player. As an individual contributor, he mastered the development process alongside engineering and other teams, building a great product along with strong relationships. As a manager, he worked together to optimize our respective team handover..."
Emily Cowen
VP of Product
"Alex has been essential to product design at Pacaso. His ability to navigate complex design challenges has improved our user experience across the board. From internal operations to owner- and guest-facing features, Alex is a passionate design advocate and detail-oriented leader who has left a lasting impact on our team."
What my co-workers say
Gustavo Melo
SVP, Head of Product
"Alex was my first UX hire at Lakeview/Fastlane, and he set the standard for what I wanted the function to be. He built an effective team while also operating hands-on at a principal level, consistently producing high-quality work while cutting through noise to focus the team on what actually mattered. What I valued most was his maturity — Alex would push back hard when he saw a better path, then commit fully to the decision once it was made, whether it went his way or not. That combination of craft, collaboration, and level-headedness earned my trust that he could lead UX for the organization, and made him someone the entire product and engineering org trusted and wanted to work with."
Rocío Romero Goldar
User Experience Researcher
"I had the pleasure of working with Alex as Head of UX for several years, and still it was a great experience. He combines deep UX knowledge with an exceptional eye for UI design and detail, consistently elevating the quality of our work and the products we delivered. As a leader, he genuinely cares about his team. He actively listens to different perspectives and creates an environment where people feel heard, supported, and challenged in the right ways. His leadership style made collaboration easy and motivating..."
Grant Szalay
Design Systems
"Alex comes with the highest recommendation I could give. He's incredibly passionate about all things design, from pixel perfection to the teammates he manages. Alex is a mentor, a humble leader, and a deep thinker. At Pacaso, Alex built an incredible design team, drove UX to achieve amazingly successful business outcomes, and constantly raised the bar for the team. On a personal level, Alex invests in his people. He has a heart, a head, and I'd be tremendously grateful to work with him again."
Doug Anderson
Chief Product Officer
"Alex is an amazingly talented design leader who taught me more about the Design practice than I had learned in my entire 20-year career. During his time at Pacaso, Alex established, grew, and managed a highly collaborative and effective design team. I have no doubt that Alex will raise the level of the next team he leads. Hopefully, our paths will cross again soon."
Dan Pinciotti
Sr. Director of Engineering
"Alex and I worked together in two different capacities during his time at Pacaso. First as ICs, and then later as people leader. Alex brought many strengths to the team: creativity, empathy, and a passion for user experience. One theme in particular shined through the entire time: adaptability. Alex is a fantastic collaborator and team player. As an individual contributor, he mastered the development process alongside engineering and other teams, building a great product along with strong relationships. As a manager, he worked together to optimize our respective team handover..."
Emily Cowen
VP of Product
"Alex has been essential to product design at Pacaso. His ability to navigate complex design challenges has improved our user experience across the board. From internal operations to owner- and guest-facing features, Alex is a passionate design advocate and detail-oriented leader who has left a lasting impact on our team."
Available for Work
I build design teams that ship impactful products.
Available for Work
I build design teams that ship impactful products.
Available for Work